Press release

Bonjour from Brasserie Hennes! Naomi Campbell stars in H&M’s Parisian Inspired Fall Campaign.

H&M are proud to reveal the wonder of Brasserie Hennes in a brand new film. Brasserie Hennes is a fictional fashion destination that encapsulates Paris’ iconic Brasserie culture, and where better to watch the magic of Paris unfold? All are invited to sit in the open air and watch exceptional style parade the streets. In an evolution of the Hôtel Hennes universe, Brasserie Hennes promises new adventures. Here, fashion is for everyone, and anything can happen.

1 Sep, 2022 09:00 CEST

Naomi Campbell plays the Parisian fashion insider, who is joined at Brasserie Hennes by inquisitive tourist, model Jill Kortleve, who just landed in the fashion capital. Coffee in hand, Campbell and Kortleve watch as fellow cast mates, creator-couple Young Emperors, model Jordan Barrett, model Paloma Elsesser and influencer twins Molly and Reese Blutstein, stride the cobbled streets in the best of H&M AW22. Directed by Bardia Zeinali, the film celebrates Paris, bringing fashion inspiration to all.

‘It's a pleasure to work with H&M on this film inspired by a city so close to my heart. Great fashion should be for everyone, and it's amazing to see this campaign champion that.'
- Naomi Campbell

The AW22 collection is an embodiment of Parisian style; classic, confident and interchangeable. City-staples such as mini skirts, sharp overcoats and boots (from western to knee-high) are essentials. Warm tones of oranges, reds and burgundy harmonise with check-on-check styling, and personality shines through the collection with sparkling accessories, macro tote style bags and chunky, expressive knits.

“Welcome to Brasserie Hennes: a fantastical place of fiction, where our AW22 collection shines. We’re delighted to bring the wonder of Paris to H&M and we can’t wait to share it with you all.”
- Ann-Sofie Johansson, Creative Advisor, H&M