DEVON ROSS THROWS AN ELECTRIFYING LONDON DINNER PARTY TO LAUNCH H&M STUDIO’S S/S22 COLLECTION
Where better to launch the energetic H&M Studio S/S22 collection and celebrate fashion’s bright new era than the vibrant cultural hub that is London? Last night, 17 February, H&M and model-of-the-moment Devon Ross, who stars in the H&M Studio S/S22 campaign, hosted an intimate dinner party with an energizing DJ set by Honey Dijon for friends including Mabel Mcvey, Bimini, Paloma Elsesser, Earl Cave, Sonny Hall & Jefferson Hack.
Held in the photographer Rankin’s studio and apartment in north-west London, in collaboration with Dazed Studio, the loft was reimagined by rising British interior design star Jermaine Gallacher to incorporate his signature 1980s-inflected wit. Meanwhile, renowned British chef and talented restaurateur Jackson Boxer designed a menu to match the bold spirit of the collection.
After welcoming the guests with cocktails, the crowd progressed to dinner around long tables set with, Gallacher’s signature postmodern zig-zag candlesticks and leopard-print candles. They enjoyed a menu comprising Devon’s favourites from Boxer’s kitchen – then danced to floor-filling music by a second DJ set by Tim Rockins.
“Though I’ve lived all over the world, there is a special place in my heart for London and the incredibly creative people that reside here. We photographed the S/S22 campaign in unusual spots all over the city, so it felt like the perfect place to celebrate the return of big-personality fashion with all my multi-talented friends, dressed to the nines,”
says Devon Ross, model, actor, musician and face of H&M Studio’s SS22 collection
“H&M Studio’s SS22 collection was inspired by the new mood of exuberance in the air, making us all want to dress up in fabulous clothes again. So, it felt right to celebrate this fashion feast of a collection with a joyful dinner in London hosted by Devon Ross, a friend of H&M. Devon was the perfect host for the evening, embodying the fun, individual spirit of the collection and the city,”
says Ann-Sofie Johansson, Creative Advisor at H&M
The H&M Studio collection will be available in selected stores and online at hm.com from February 24.
About H&M Studio
H&M Studio is H&M’s most directional, fashion-forward offering. Developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled biannually.