Press release

H&M achieves Cradle to Cradle Certified® Gold for newborn collection — pieces that, once worn for years, can be composted

As part of our circularity journey, H&M’s latest newborn collection has been Cradle to Cradle Certified® at the Gold level. The Cradle to Cradle Certified® Product Standard is one of the world’s most trusted science-based frameworks for designing and manufacturing safer and more circular products. The collection will be an online exclusive launching in April at

24 Mar, 2022 09:00 CET

The clothing and accessories featured in the collection are made from 100% organic cotton and feature “room to grow” details such as adjustable waists plus foldable waistbands and cuffs. Positively spring-like in look and feel, there are 12 pieces in the Cradle to Cradle Certified® collection – tie-wrap long-sleeve tops, bottoms, a tie-wrap jacket, hats, a blanket and snuggle blankets – with a colour palette of warm oat melange, light sage green and soft yellow with pops of tangerine and dusty rose. Jersey, waffle and terry towelling fabrics and herringbone tape are all soft 100% organic cotton, while prints feature cute illustrated fruits and vegetables. The high-quality pieces can easily be passed along after being cherished and outgrown. Once they are well and truly worn out, the pieces are also eventually compostable in a home compost.

“Achieving Cradle to Cradle Certified® at the Gold level for this newborn collection helps assure new parents that the items aren’t just comfy and timeless; they are also as sustainable as they are adorable. We are proud to have achieved one of the highest levels of certification, and to share our sustainability progress with our customers”,

 Sofia Löfstedt, Head of Kidswear Design at H&M. 

To achieve Cradle to Cradle certification, each product in the newborn collection was assessed across five categories of sustainability performance in accordance with the Cradle to Cradle Certified® Product Standard. These include Material Health, Product Circularity, Clean Air and Climate Protection, Water and Soil Stewardship, and Social Fairness. To earn the certification from the Cradle to Cradle Products Innovation Institute, H&M worked closely with supply chain partners to ensure each product in the collection has been created using materials that are free from chemicals harmful to humans and the environment and designed without plastic or metal trims. The items are also manufactured using 100% recycled water and renewable energy. Each piece is also 100% biodegradable, including the printing pigments, ensuring the whole collection can be composted once it has been cherished, passed along and completely worn out after years of use. 

The Cradle to Cradle Products Innovation Institute awards certifications on the basis of ascending achievement levels (Bronze, Silver, Gold, Platinum) based upon a product’s performance in each of the five certification categories. 

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For more information and background, please source H&M Magazine.