H&M launches next level Blank Staples: new elevated streetwear
H&M continues to raise the standard for men's everyday streetwear, now launching their fourth Blank Staples collection with clean-cut styles in heavyweight cotton fabrics.
This elevated drop of oversized and boxy-fit basics features tees, sweatshirts, hoodies, joggers, underwear and socks, where tops and bottoms easely can be worn as sets or separately. New additions are the windbreakers, the zipped hoodies, the casual shorts, the shoes and the bucket hats. The colour palette is clean and modern in faded pastels such as pistachio, sky blue and stone, included is also an edgy off-black.
For this exclusive drop H&M is introducing in-conversion cotton, which is cotton grown by farmers converting to organic farming. All cotton garment pieces in this collection are made of 100% in-conversion cotton, except the grey melange styles that are made of 98% or 99% in-conversion cotton and 2% or 1% viscose.
A supreme must-have is the windbreaker, available in two styles – one cropped cut in light grey as well as one oversized fit in pistachio. Both styles are made from 100% recycled polyester and dyed using a more sustainable dyeing method from the award-winning cleantech company We aRe SpinDye®.
The new Blank Staples drop will launch in selected H&M stores worldwide and at hm.com February 10th, 2022.