News article


24 Aug, 2022

With the launch of its long-awaited online store H&M is proud to announce, in Uruguay. Now Uruguayan customers will have access to quality fashion at the best price, in a sustainable way, just a click away.
H&M Uruguay becomes the fourth country to have e-commerce in South America. On the site, clients will find fashion for Women, Men and kids.


”It is very exciting to share the launch of with our Uruguayan customers. This milestone reinforces the multi-channel offer that we have at H&M, putting the customer at the center. I am sure that, together with the three physical stores that we currently have in Uruguay, we will be able to continue extending our offer of fashion and quality at the best price in a sustainable way to all corners of the country's nineteen departments, making it possible for everyone to buy when they want, from where they want” says Joaquim Pereira, Country Sales Manager H&M Uruguay, Chile y Peru. 


The first H&M store in Uruguay opened in 2018 and currently there are three stores in the market. is H&M´s 57th online market.