Press release

H&M launches the Magic Isle: An elevated fashion drop from beach to street

For summer '22, H&M is launching a new and elevated fashion drop that breathes vacation mode. The Magic Isle collection features vibrant beachwear, for those looking to step up their fashion game.

27 May, 2022 09:00 CEST

This summer-themed selection highlights bold personal style that can be worn beach to street, for sunny days and seaside parties. The collection is made from on-trend terry fabric. The coordinated sets of resort shirts and relaxed shorts, showcase exotic all-over patterns in vivid accents inspired from tropical landscape. The dreamy colour palette reaches from leafgreen to a soft sunset yellow and orange, with contrasting off-whites and blacks.   Swimwear together with accessories such as sunnies, sliders, caps and bucket hats play a supporting role to these stand-out pieces. When aiming for the full-on resort look, the bathrobe is a true master piece and outfit hero.  The Magic Isle collection is a limited edition drop that will launch in selected H&M stores worldwide and at May 26th, 2022.