As the bells are ringing for new beginnings, H&M’s latest back-to-school collection is about taking on the new term in style. Getting the kids ready with everything from denim, t-shirts, hoodies, functional outerwear, shoes, backpacks and accessories. The collection offers a versatile mix of everyday staples and the latest fashion with considered design details.
“At H&M, we take pride in understanding what kids and their parents really need when it comes to dressing for school. This is an exciting, special and hectic time so we try to take some of the guesswork out by creating everyday staples, functional items and fashion-forward pieces that can be easily mixed and matched,”
Sofia Löfstedt, Head of Kidswear Design at H&M.
Colours within the collection include collegiate red, dark green, strong blue and shades of pink, purple and green, where colour-blocking adds a retro-modern edge. Details such as ribbed cuffs and rugby collars offers a sporty look while adjustable waists on all denim and side pockets on backpacks for water bottles offer functionality. There are also plenty of more sustainable options for parents to choose from, including jackets made using recycled polyester and denim that makes use of textile waste, such as leftover textiles from production or recycled garments.
H&M’s back-to-school kidswear will be available from mid-July in stores and online at hm.com.
For more information and background around the campaign, including additional imagery and products, please source H&M Magazine