“Visually, Hôtel Hennes is a wonderland; the stars are not in their usual roles and every frame is intended as a new adventure.”
Bardia Zeinali, director
Watch the hotel owner, played by Gigi Hadid, welcome a new hotel guest, played by model Jill Kortleve, to the Hôtel Hennes with the help of an entertaining cast of visitors and staff, from models-turned-bellhops Jazzelle Zanaughtti and Kiddy Akita Lou, to newly checked-in holiday-makers, Isabelle Chaput and Nelson Tiberghien of the Young Emperors. Also on site are model Olivia Vinten, as the Head of Housekeeping; dancer and content creator Donté Colley as the Head of Glow-ups; model Devyn Garcia as a lifeguard; editor Julia Hobbs as a fashion journalist; model Precious Lee as a catwalk model; and content creator Christina “Tinx” Najjar as the Hôtel’s receptionist.
“This is a homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful.”
The spirt of the campaign film is further celebrated by the release of a selection of new Hôtel Hennes merch, including beach towels, sunglasses, tote bags, bikinis, shorts and t-shirts. The pieces, which are all crafted in palettes and patterns inspired by the upbeat retro look of Hôtel Hennes, will be in stores and online from 28 April
“We are thrilled to invite our customers into the world of Hôtel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. We look forward to welcoming our customers to the new season at H&M!”
Ann-Sofie Johansson, Creative Advisor, H&M