FOR THE LOVE OF ART – H&M HOME PRESENTS SECOND INSTALMENT OF COLLABORATION WITH FEMALE ARTISTS
H&M HOME is delighted to present the second instalment of the For the Love of Art collaboration, this year featuring South African artist Lulama Wolf and US artist, poet and author Amber Vittoria. Each artist presents their own product capsule within the collection. Lulama Wolf’s pieces include a rug, jacquard blanket, tufted cushion covers in three sizes as well as hand painted plates. Amber Vittoria’s collection pieces include a rug, three variously sized velvet cushion covers, plates in two sizes in addition to three posters featuring her trademark poetry and graphics.
The H&M HOME For the Love of Art collection launches in select stores and online at hm.com/home on 16th March 2023.
Fusing the world of art and interiors for a second year in a row, H&M HOME introduces a capsule with the artistic vision of two inspirational female creatives with diverse styles and cultures. Art brings a home’s personality and character to life, and creates inviting and warm spaces to enjoy, whether it’s paintings, sculptures, or something else. Art also expresses beliefs, and encourages conversations, as well as explores new perspectives.
“Art and interiors go hand in hand at H&M HOME. Empowering young female creatives and providing them with an additional platform through our Love of Art initiative, allows H&M HOME to both inspire customers with the artists talents, as well as adorn their homes with it. This new collection makes for beautiful keepsake interior pieces for the modern home. We hope our customers will love it as much as we do,”
says Evelina Kravaev- Söderberg, Head of Design & Creative at H&M HOME.
The art of South African Lulama Wolf derives from the intersection of neo-expressionism and modern African art, utilising scraped and deep pigment techniques. The earthy hues of Lulama Wolf’s pieces for H&M HOME, echo her art, from the tufted rug to hand painted plates.
“I have always said that I want my work and art to reach and impact more people in a way that honours where I come from; and H&M HOME has made that possible with this collaboration. The homeware collection is a functional curation of pieces that I hope people cherish as much as I cherish how they become part of my journey with each purchase. I truly hope that this global collaboration lives to be a symbol of what I would like to continue to do with my work,”
says Lulama Wolf.
Multifaceted creative Amber Vittoria wants to represent the nuances of womanhood. She works with abstract forms, ribbons of colour and joyous words in her art.
“I’m incredibly excited for my collaboration with H&M HOME. Homes filled with art create spaces for joy, love, and relaxation, and this is an accessible and colourful way to bring art into your home,”
says Amber Vittoria.
The For the Love of Art collection will be available in selected stores and online at hm.com/home from 16t March 2023.