Press release


The fourth release of H&M Man’s seasonal lookbook takes the concept to the next level. As the go-to destination for style inspiration and guidance, it now grants the menswear customer even easier access to the latest trends and key pieces. The newest edition comes out on April 27.

27 Apr, 2023 09:00 CEST

The summer version of the men’s lookbook is better and more inspirational than ever. This season, H&M Man has optimised the experience to make it even easier for the menswear customer to view and shop the latest fashion. Coveted garments, shoes, and accessories in the latest cuts, fits, and colours cover the period of high summer to pre autumn and come out in different drops throughout the season.   

“With 42 highly curated looks, H&M Man proudly introduces summer’s smart, casual, and street fashion in the most inspirational and accessible way possible. This season, the design team has worked a lot with tactile textures and breezy silhouettes, converting comfort and wearability into a high fashion expression,”  

says Ross Lydon, H&M Man’s Head of Design.  

Summer’s smart, casual, and street fashion takes three distinct style directions: The smart look is effortless but luxe, combining sleek tailoring with flowy linen pieces and striking summer knitwear. Casual wear, on the other hand, is inspired by the functionality and aesthetic of classic workwear and technical outdoor styles, while the new streetwear has a relaxed vacation vibe, taking its cues from refined resort wear and retro sports fashion.