Press release

Refined simplicity: H&M welcomes Summer 2023 in style

A sophisticated summer wardrobe calls for refined simplicity with a touch sparkle and shine. With H&M’s Summer 2023 collection, relaxed suiting mixes with crochet pieces, fabulous swimwear, strappy sandals and glam accessories. A fresh colour palette of crisp white and sunny yellow is set against graphic black. The collection launches 18 May and will be available in stores worldwide and online at

15 May, 2023 09:00 CEST

As the temperatures hot up, loose linen suits and chic crochet wafting in the breeze come into their own. Whether it’s strolling on the beach or down a city street, H&M pairs them this summer with fluid satin separates, sparkly statement pieces and captivating swimsuits and bikinis with tie-up details. It’s a modern contrast that elevates textures, simple silhouettes and natural, breathable materials.  

“For the summer collection, we were really inspired by long days in the sun that effortlessly moved into shimmery nights. Laidback, sophisticated suiting is key, accentuated by moments of brilliance with shiny details and a chic colour palette. Swimwear, strappy sandals and body jewellery are also real hero pieces – and the building blocks of any summer wardrobe,”

says Eliana Masgalos, Concept Designer at H&M.