A new mood of dark glamour takes hold with H&M Studio’s A/W23 collection. Inspired by fashion’s taste for the thrilling simplicity of black coupled with silhouettes that semaphore restraint, the collection channels the stark sophistication of film noir heroines. Decisive, daring, and tailored to perfection, sharp suiting and sculpted outerwear are offset with embellished wardrobe staples and polished accessories. The H&M Studio A/W23 collection will be available in selected stores and at hm.com from September 28th.
“H&M Studio is our most directional, fashion-forward offering. For Autumn, our design team has created a collection that feels pragmatic but poetic. Premium qualities feature throughout the collection with tailoring, outerwear, and decorated denim that you’ll fall in love with instantly, and wear over and over, for years to come,”
Ann-Sofie Johansson, Head of design and creative advisor at H&M.
Key pieces are designed to cultivate a captive audience. For day, a tailored black maxi coat with a nipped-in waist hints at feminine allure and promises forever appeal, alongside a bright-white shirt punctuated with an oversized bow. For evening, low-slung jeans decorated with champagne-hued rhinestones and a co-ordinating jacket dazzle alongside a black A-line mini dress with a razor-sharp white collar. Accessories add a touch of gloss, including sleek nappa-leather boots and statement jewellery. So too a padded cushion-clutch bag, one of several favourite pieces making a welcome return from the H&M Studio archives, in this case reworked for autumn in soft black leather. The collection heroes durable, high-quality fabrics with the majority made from more sustainably sourced materials, including recycled polyester and Tencel.
“This season the design team was inspired by horror-movie heroines whose style always stays sophisticated, no matter how spooky the circumstances. We wanted to channel that pulled-together look with pieces that confer polish, but are practical enough to transition effortlessly between situations and seasons,”
Linda Wikell, concept designer at H&M Studio.
10 Years of H&M Studio
H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013, the biannual collections are developed in-house by a dedicated design team at the brand’s Stockholm atelier. The A/W23 collection marks 10 years of H&M Studio, and a new chapter for the limited-edition collections. In a newly expanded remit, from this season H&M Studio will comprise a creative framework that encompasses multiple limited-edition collections per year, with several drops per season.
For more information and background around the campaign, including additional imagery and products, please source H&M Magazine.