Press release

SELECTED BY ZLATAN: H&M MOVE TO LAUNCH NEW CURATED COLLECTION


World-renowned football player, Zlatan Ibrahimović, will never stop moving. The legendary athlete continues to set new fitness goals, all while elevating his style game with the latest Selected by Zlatan collection. This new H&M Move menswear drop will be available globally in store and at hm.com/move starting Thursday, 30 November.

28 Nov, 2023 09:00 CET

The training series is developed within the ‘Selected by’ concept, where Brand Movers take an active part in product-curation — and share their unique sportswear knowledge and personal style with the H&M Move design team.

“Through my collaboration with H&M Move, I’m able to make my favourite movewear accessible to everyone. These are pieces that deliver on both performance and style, no matter where you are or how you move. Why compromise when you can have it all?”

says Zlatan Ibrahimović.

The autumn ‘23 edition of Selected by Zlatan unveils standout movewear in seasonal tones of earthy brown, off-white, light grey, black and striking orange. True to Zlatan’s signature style, workout pieces are crafted for stellar performance and include muscle-fit cycling shorts and mock neck tops, as well as oversized T-shirts and vest tops, made from moisture-wicking DryMoveTM fabric.

In alignment with Zlatan’s movement-led lifestyle, the collection also introduces utility-inspired movewear with DryMoveTM functionality that enables seamless gym to street transitions. Cut in comfortably oversized silhouettes, the new logo-printed T-shirts, hoodies, sweatshirts, joggers and shorts effortlessly fuse fashion with functionality. 

H&M Move’s new Selected by Zlatan collection will be available globally in store and at hm.com/move starting 30 November.

About Zlatan Ibrahimović

Zlatan is one of the greatest strikers of all time and has played in the world’s biggest leagues. The renowned football player is Sweden’s all-time top scorer and has won league titles in four countries, but more than that, he’s a father, a hiker, speaks five languages, and has a passion for taekwondo. Zlatan is the ultimate multimover and joined H&M Move as a Brand Mover in 2022 to get the whole world and everybody moving.

About H&M Move

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional movewear, accessible for everybody, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.