Press release

Soft, sweet and lovely: H&M teams up with iconic baby brand Sophie la girafe for a newborn collection

H&M’s latest newborn collection is a unique collaboration with Sophie la girafe, the iconic baby brand born in 1961 in Paris. Since then, the Sophie la girafe toy has become an essential companion to babies all around the world. This collection is the first collaboration Sophie la girafe has ever had with a fashion brand – the toy’s legendary style and design serves as the main inspiration for the collection. The Sophie la girafe x H&M collaboration launches on 26 October 2023 and will be available online and in selected stores.

19 Oct, 2023 09:00 CEST

As autumn turns into winter, the Sophie la girafe x H&M collection focuses on everything newborns need: cosy layering pieces, hooded details and warmer materials. There are soft and comfortable bodysuits, matching bottoms, velour dungarees, pyjamas, a warm pile jacket, tops and hats. Matching sets include a velour cardigan and bottoms and a knitted jacquard set. And for dressier moments, there’s a cute dress with ruffled collar and a polo shirt with an adorable bowtie.

Every piece is perfect for gifting, too. Especially with a colour palette that comes from Sophie herself – warm browns and crisp white – while the prints include repeating patterns of Sophie and classic mini dots. The jersey and jacquard knits are made from organic cotton, the velour made from organic cotton and recycled polyester, and fuzzy pile from recycled polyester. 

We’re honoured to be the first fashion brand that collaborates with Sophie la girafe. The tactility of the iconic toy was the starting point of our designs which landed in a collection of soft materials, sweet patches and embroidery, and a warm, natural colour palette. Each piece is the perfect gift to new parents, but also because of their timeless designs, can be passed on to other babies so they have a longer life. We’re thrilled with the collection and can’t wait to share it with parents worldwide!” says Sofia Löfstedt, Head of Design and Creative H&M Kids.  
For the global campaign, H&M evokes the core of Sophie la girafe and translates it into fashion. Delicate details, gentle materials and cute, unique prints come to the fore in the new collection. 

“Sophie la girafe is renown all around the world so for a fashion collaboration, H&M is a natural choice. We both share values around babies’ wellbeing, quality and style, which really comes through in the collection. We were drawn towards H&M's approach to circularity and the choice of organic or recycled materials for this collection, as this is also an important approach for the Sophie the girafe brand. Everything is incredibly thought through, from the clothing designs to the prints — and we love how Sophie has come to life through these garments,”

says Stéphanie Arnaud, Deputy General Manager at VULLI/ Sophie la girafe.  

With the Sophie la girafe x H&M collection, the iconic toy truly comes alive. Embracing the fashion world, it’s a collaboration that’ll captivate many babies and parents around the globe – from head to toe.