Press release

Music star RAYE gave an exclusive live performance at H&M Move event

On 24 January, H&M Move celebrated their latest collection drop with specially invited guests at the Village Underground in Shoreditch, London. The night was illuminated by RAYE, who earlier today received 7 Brit Award nominations!

25 Jan, 2024 10:00 CET

H&M Move launched their newest movewear with a showstopping campaign, featuring music powerhouse RAYE and iconic athlete Zlatan Ibrahimović. The collection effortlessly bridges the gap between sport and fashion, introducing versatile performance pieces and athleisure wear that transition seamlessly from gym floor to dance floor.  

In that spirit, H&M Move invited an array of guests from music, sports, and fashion to attend an intimate London event. RAYE’s radiant live performance was the evening highlight, as she turned the venue into a vibrant dance party with hits like ‘Escapism’ and ‘Black Mascara’. The music act was framed by a stunning set from in-demand DJ Julie Adenuga.  

Among the attendees were Mia Regan, Leomie Anderson, Kyle De’Volle, Zeze Millz, Ella Eyre, Cora Corré, Kai-Isaiah Jamal, JaQuel Knight as well as Social Media Influencers Lola Clark, Bella Hill and Iwana Cristal. 

“I could not imagine a better way to celebrate my collaboration with H&M Move. It felt amazing and so special to perform in such an intimate setting in my hometown,”

says RAYE.  

“To follow the launch of our latest movewear collection with such a great event and concert was the ultimate start to the New Year. We’re thrilled with how the evening turned out and blown away by RAYE’s magical performance,”

says Henrik Kroon, General Manager at H&M Move. 

RAYE was wearing a steel blue sports unitard from the latest H&M Move collection.